The process of filing a trademark begins with an application to the United States Patent and Trademark Office (USPTO). Once the application is published, a 30-day opposition period begins, during which time anyone who believes the trademark could damage their business may file a formal opposition. In recent years, there has been a huge [...]
Choosing the right goods and services is one of the most important parts of filing a trademark application. All applicants should be positive that they have included all relevant goods and services for any products that will use the trademark. If an error has been made in this portion of the application, you may [...]
Trademark applications filed as “intent to use applications” require that a Statement of Use and an acceptable Specimen of Use are filed prior to the registration of the mark. The Statement of Use states that the trademark is currently in use in interstate commerce. The United States Patent and Trademark Office (USPTO) allows applicants [...]
An insurance extension of time is a type of “insurance” for intent-to-use trademark applications when a Statement of Use (SOU) is filed with the United States Patent and Trademark Office. This type of extension is a common way to have an additional six months to cure any problems with the specimen of use filed [...]
A catch phrase is a phrase or expression widely recognized for its common use. Catch phrases come in many forms, and often originate in pop culture within movies, television, or music. In addition, a catch phrase can be a powerful tool for a company’s branding. Regardless of the origin, widely recognized catch phrases are [...]
After signing a Notice of Allowance, a trademark is one step closer to approval. With the Notice of Allowance, the application has undergone an extensive examination and is almost ready for trademark status. However, this notification does not guarantee full registration for the mark. Understanding your part of the process is vital to trademark acceptance. [...]
Intellectual property management, trying to register a trademark, and preparing a trademark application can be pretty overwhelming. For some people, the United States Patent and Trademark Office (USPTO) is only for inventors who want to protect inventions from unfair competition. This is not the case. Since a wide range of things are eligible for [...]
The process of filing a trademark application and obtaining a registration certificate can be arduous and filled with several challenges to overcome. Unfortunately, many applications are rejected for a number of reasons - some of which can be resolved easily, while others present more significant roadblocks, requiring time, effort, and legal strategies, to overcome. Discerning [...]
The process of obtaining a trademark registration can be stressful and overwhelming. The United States Patent and Trademark Office (USPTO) states that for a trademark to qualify for registration, it must be distinct and unlikely to be confused with a registered mark with similar goods and/or services. When an application to register a trademark [...]
In commerce, it is vital to have a logo or a slogan that’s easily recognizable as relating to your business and not your competitor. Aside from your business name, a distinguishing word or an image that identifies your brand and cultivates brand loyalty is important. This makes it important for you to know how trademark [...]
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