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Our Articles2021-10-04T06:52:51+00:00

Articles News & Information About Intellectual Property

What To Do When You Receive A Trademark Cease And Desist Letter

Seeking trademark registration is a way to legally protect the logo or brand name of a company or business venture. When a trademark registration is obtained through the United States Patent and Trademark Office (USPTO), there are certain protections afforded to the registrant. Among these protections is the exclusive right to use the trademarked property. As such, if a trademark registrant finds another individual or business infringing on their legal rights to exclusivity, it is well within their rights to [...]

Pros & Cons: Principal Register vs. Supplemental Register

Trademark registration is integral to protecting one’s intellectual property (IP). As such, countless companies, creatives, and inventors have sought trademark protection for their brand names and logos. In many cases, trademarks work in tandem with other protections, such as copyright or patents. For some businesses, however, trademark registration is the first step to comprehensive IP protection. Therefore, understanding the differences between the Principal Register and the Supplemental Register is critical. Whether you are a company or an individual in the [...]

How An IP Attorney Can Help Overcome A Merely Descriptive Rejection

The process of filing a trademark application and obtaining a registration certificate can be arduous and filled with several challenges to overcome. Unfortunately, many applications are rejected for a number of reasons - some of which can be resolved easily, while others present more significant roadblocks, requiring time, effort, and legal strategies, to overcome. Discerning what went wrong in a trademark application is not always straightforward. One common issue that we encounter at War IP Law is the merely descriptive [...]

How An IP Attorney Can Help Overcome A Likelihood Of Confusion Rejection

  The process of obtaining a trademark registration can be stressful and overwhelming. The United States Patent and Trademark Office (USPTO) states that for a trademark to qualify for registration, it must be distinct and unlikely to be confused with a registered mark with similar goods and/or services. When an application to register a trademark is submitted, an examining attorney will review the application and ensure that it does not conflict with any other registered trademarks or pending applications. If [...]

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