Trademarks are often transferred from one owner to another. The transfers may well be temporary through licensing or permanent through the assignment. There are many reasons behind transferring ownership of federally registered trademarks. For instance, in the event of reorganization or business acquisition, you may have to reassign or transfer the ownership of your trademarks. Failure to do so may result in trademark infringement, especially if the individual or company that you sell your rights to do something with the trademark that infringes on another trademark. The reason behind this is because you still technically own the trademark according to U.S. Patent and Trademark Office (USPTO) records. The same holds true if you neglected in properly recording the transfer with the USPTO even after you have purchased the rights and interest to a trademark. Because the previous owner still owns the trademark, by virtue of USPTO records, he or she may still fight you over the trademark’s legal ownership. For this reason, you also need to transfer trademarks under state registration.

If you need information or legal assistance on transferring your trademarks and avoiding ownership or infringement issues associated with not properly recording the transfer, feel free to contact us at War IP Law.  Our experienced trademark attorney will be more than happy to walk you through the process of trademark transfer.

Steps in Transferring a Trademark

There are two major steps in transferring a trademark;

  1. Documenting the transfer between the parties using a trademark assignment
  2. Documenting the signed trademark assignment with the USPTO

Documenting Transfer Between the Parties Using a Trademark Assignment

TrademarksA signed trademark transfer agreement is necessary before you can proceed with the filing of the transfer ownership with the USPTO. A trademark assignment is a document signed by the original owner (“assignor) transferring ownership of the trademark to a new owner (“assignee”). Typically, only the assignor needs to sign the trademark assignment. The document contains the following:

  1. Terms of the transfer
  2. Payment terms
  3. Rights being assigned
  4. USPTO registration number of the trademark
  5. Any representations and warranties from the current owner of the trademark which guarantees transfer of goodwill associated with the marks.
    1. The current owner typically represents to the new owner that they own all rights to the trademark
    2. The current owner has the authority to transfer the mark
    3. The current owner has not known pending claims against the trademark or its use

If multiple trademarks and service marks are involved, a single trademark assignment may include a schedule that lists all the trademarks to be transferred.

Keep in mind that Intent-To-Use trademark applications are generally not transferable prior to the original applicant submitting evidence of use of the mark by filing a Statement of Use. There are certain exceptions to this rule which will require special language in the trademark assignment to effect a proper transfer of an ITU mark.

Documenting the signed trademark assignment with USPTO

An executed trademark assignment must be properly recorded with the USPTO to establish a clear chain of title from the old owner(s) to the new owner(s). This will enable the public to search and recognize the new trademark owner. The USPTO provides helpful online resources on trademark assignments which are searchable using any of the following data:

  • Reel/frame number
  • Serial number
  • Registration number
  • International registration number
  • Assignor name
  • Assignee name
  • Correspondent name
  • Applicant name
  • Domestic representative.

The USPTO has a simple form available online that you can use to record the assignment. You are required to fill out the form and submit a copy of the executed transfer agreement in order to complete the assignment process—the assignment is typically processed within one business day if filed online. There is also a $40 filing fee to record the trademark assignment.

Another option is to file a paper version of the online form. However, this may take some precious time since paper filed assignments typically take up to one week to be recorded (versus one day for online filings).

Responsibilities of the new trademark owner

The assignee or new trademark owner should diligently track any deadlines for responding to outstanding Office Actions and renewing any registered marks. A reputable intellectual property firm will be very helpful in tracking all relevant deadlines of the transferred trademark filings.

Bear in mind that a transferred trademark application or registration is not treated in the same way as a transferred patent. Unlike transferred patents, which do not impose obligations on the patent owner to use the patent, trademark owners are obligated to use the transferred trademark on the pertinent goods or services identified in the trademark filings. Ceasing the use of the marks on the relevant goods or services could jeopardize rights in the transferred mark

Need information on transferring trademarks?

Our trademark lawyers at War IP Law will help you with the process of trademark transfers. At War IP Law, we recognize the importance of maintaining a strong trademark and the business harm that can result from trademark infringement. An attorney that is familiar with trademark practice and procedure can lead you through the U.S. or international trademark registration and trademark transfer process in order to uphold your intellectual property rights and provide you legal protection from infringement cases. Call us now for a free initial consultation.