Logos are crucial in representing a company or brand in the world of intellectual property and trademarks. Among all the symbols and icons, the R circle logo holds significant importance. Here, find out the meaning behind the R circle logo, learn the difference between the TM and R symbols, and get to know the guidelines for correctly using the R trademark symbol. If you would like more information about trademark logos, consider scheduling an appointment with War IP Law PLLC by calling (202) 800-3754.

R circle registered trademark logo

Why Use the Circle R Symbol?


The R circle logo, also known as the
registered trademark symbol, indicates that a word, phrase, symbol, or design has been officially registered with the trademark office.

The R logo provides legal protection and exclusive rights to the registered trademark owner. Companies and brands use the R circle logo to prevent unauthorized use of their intellectual property and to reinforce their legal rights. Registering a trademark establishes a stronger position for the owner in the marketplace by providing legal evidence of ownership and preventing others from using similar marks in connection with similar goods or services. The R circle logo serves as a visual warning to potential infringers that the trademark is protected, making it an effective tool for brand recognition and protection.

What Is TM vs. R Symbol?

Before a trademark is officially registered, it can be indicated with the TM symbol. This symbol shows that a specific word, phrase, symbol, or design is being used as a trademark but has not been registered with the trademark office. The TM symbol notifies others that the owner considers the mark a trademark and has some rights over it, even without legal protection. Businesses use the TM symbol to claim ownership of a mark and establish their brand identity. While it does not offer the same level of legal protection as the R symbol, it is still a deterrent against potential infringers. Using the TM symbol helps develop brand recognition and can discourage others from using similar marks that could confuse the market.

Regarding trademarks, the R symbol holds a lot of significance. This logo means that the trademark has been registered with the relevant trademark office and has received legal protection. This protection is crucial, as it grants the owner the exclusive right to use the mark in connection with the goods or services mentioned in the registration. Along with that, no one else can use the same mark or any similar mark in a way that may cause confusion for consumers. The R symbol warns potential infringers, letting them know that unauthorized use of the mark can lead to serious legal consequences. For that reason, businesses should make sure that their trademarks are properly registered and protected with the R symbol. If you would like to learn more about protecting your intellectual property, consider scheduling an appointment with War IP Law PLLC.

What Does TM in a Circle Mean?

Many people have seen the TM symbol enclosed within a circle, often used alongside brand names, logos, or slogans. The symbol implies that a word, phrase, symbol, or design is being used as a trademark, similar to the stand-alone TM symbol. However, the TM in a circle symbol does not hold any legal significance and does not indicate registration.

The TM in a circle symbol is commonly used when a company or brand is in the process of applying for trademark registration or when the owner has chosen not to pursue registration. However, this logo shows that the business or individual still wants to assert some level of trademark rights. The TM in a circle symbol serves as a general notice that the owner considers the mark a trademark and may take appropriate action against infringement.

How Do You Use the R Trademark Symbol?

Properly using the R trademark symbol protects intellectual property and ensures legal clarity. To use the R symbol correctly, follow these guidelines:

  • Register the trademark with the appropriate office before using the R symbol.
  • Place the R symbol in the upper-right corner of a trademark, making it clear and legible.
  • Use the R symbol consistently in all marketing materials, packaging, and online to maintain legal protection and avoid confusion. Inconsistent usage may weaken the holder’s rights and lead to challenges in enforcing the trademark.
  • Remember that using the R symbol only signifies ownership of the exact registered trademark, not all variations or similar marks. Each variation or format should be individually registered and identified with the R symbol.
  • Do not use the R symbol without a valid trademark registration, as unauthorized use can result in legal consequences, such as false designation of origin claims. Ensure the trademark is registered correctly before using the R symbol.

How to Register the R Circle Logo?

If you want to register a trademark like the R circle logo, you must submit an application to the appropriate trademark office. The specific office depends on where you want protection. To register your trademark in the United States, you can use the United States Patent and Trademark Office (USPTO). You can submit your application and pay the required fees using the Trademark Electronic Application System (TEAS), an online platform.

The process and requirements for trademark registration may vary depending on the jurisdiction. To ensure that you navigate the registration process correctly and maximize protection for your trademark, you may want to seek legal counsel or consult with a trademark professional.

Consult With an Intellectual Property Attorney Today

The R circle logo shows that a trademark has been officially registered and has legal protection. It sets apart registered marks from unregistered ones, such as those marked with the TM symbol or the TM in a circle symbol. Proper use of the R trademark symbol safeguards your brand and makes clear to potential infringers that you are committed to protecting your intellectual property. If you want to ensure that your trademarks are appropriately marked and have legal protection, consider scheduling a consultation with War IP Law PLLC. Call (202) 800-3754 to set up an appointment with an intellectual property attorney today.